DURACELL

Duracell is a leading manufacturer of high-performance alkaline batteries, specialty cells, and rechargeables, renowned for their reliability and longevity.

Established in the early 1940s, Duracell has become an iconic personal power brand, trusted for compact and longer-lasting batteries.

Their product lineup includes the innovative Duracell Optimum, featuring 4X the patented POWER BOOST™ Ingredients compared to Coppertop, delivering exceptional performance. Duracell's commitment to safety is evident in their Lithium Coin batteries, which incorporate a non-toxic, bitter coating to help prevent accidental ingestion. With a focus on quality and innovation, Duracell continues to power devices that are most relevant to consumers, creating long-term value and success for their partners.