Switzerland has always been a country that inspires trust. Its name is associated with precision, quality, and stability — but also with natural beauty, harmony, and a deep connection to the land. Yet, there’s another side to Switzerland, one that is less obvious but equally valuable — its local brands that embody authenticity, tradition, and respect for craftsmanship. One such brand is Cidre du Valais — a natural cider crafted in the heart of the Valais canton. The story of this brand is not just a journey to the perfect drink. It reflects the Swiss approach to quality: where every ingredient is sourced from the local orchard, every process is deliberate and honest, and the result — undeniable.
This cider was born on the fertile slopes of Valais, where apples ripen under the slow sun, developing a perfect balance between sweetness and acidity. Established a few years ago, the small Cidrerie du Valais set out to create a cider that would not only delight with its taste but also embody the spirit of the region. At the heart of the brand’s philosophy is simplicity, naturalness, and a complete refusal of artificial additives. No added sugar. No sulfites. Just apples, time, and craftsmanship.
This brand first caught the eye of our protagonist — a Swiss man named Urs Müller. Last summer, while browsing through local products on the AlpsDiscovery.shop website, he stumbled upon a minimalist label that immediately grabbed his attention. The name “Valais” evoked memories — of childhood, apple orchards, and those summer days when everything still felt genuine. Intrigued, Urs clicked on the description and immediately realized this was a product worth trying. Apples from Valais, 100% natural ingredients, no sulfites, and a simple, almost ascetic presentation — all of it resonated with his own idea of true flavor.
- When I saw ‘Valais’ on the label, memories flooded back. I grew up among apple orchards, and this cider combined everything I loved: naturalness, simplicity, and pure taste, — shares Urs.
Just a few days later, the order arrived at his home. Urs and his wife decided to open a bottle of the demi-sec cider that very evening — and it was a moment that changed their perception of what cider should be. A soft yet vibrant fruit note, a gentle effervescence that doesn’t overwhelm the taste but subtly enhances the texture — it created an overall sense of harmony. The cider was neither too sweet nor too dry. It was — just right. Exactly the way a drink should be, one that doesn’t try to impress but instead sets the mood.
- The first sip was exactly how I imagined true cider would taste. It wasn’t too sweet, nor too dry. Clean, balanced flavors — that’s what I look for in every product, — recalls Urs. "It was my discovery and a completely new experience.
Since then, Cidre du Valais has become a regular companion during pleasant evenings and quiet conversations in the Müller household. They started serving it with light dinners, alongside cheese plates, or simply in moments when they wanted to unwind — not from the daily grind, but in the moments themselves. Urs says that cider has become their "drink of the moment" — unobtrusive but meaningful. It doesn’t entertain; it accompanies. He has also given it as a gift to friends on several occasions — a sign of appreciation, something he can be sure of.
- I often gift this cider to friends — it’s like a small token of respect. It fits any occasion, but always looks elegant, — says Urs.
What’s important is that getting this cider is incredibly simple. The AlpsDiscovery online shop offers direct access to Cidrerie du Valais products. There are two main items available — the Craft Demi-Sec Cider (33cl), which is perfect for first-time tasters. The website features clear navigation, detailed product descriptions, fast delivery, and eco-friendly packaging, all of which align with the ethical principles of the brand.
- The buying process was incredibly simple. I received my order very quickly, and the packaging was thoughtfully designed. It definitely adds value to the product, — adds Urs.
For Urs Müller, this was a true discovery. As he admits, Cidre du Valais is not the kind of cider that screams for attention with loud marketing. This is cider that finds you at the right moment. And stays with you for a long time. It’s not about the exotic; it’s about what’s close. About a place you want to return to. About a taste that doesn’t tire you. About a product made with respect.
- It’s not just a drink. It’s the moment it creates. It’s about returning to simplicity and naturalness, things we sometimes lose in everyday life, — says Urs.